Meet Our
Core Team

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Michael Schmid

Senior Partner

Mike brings deep marketing and business development expertise to Cre8tive Logic, shaped by a career that spans both global business and military service. A U.S. Navy veteran, Mike’s time in uniform instilled a strong foundation of discipline, leadership, and strategic thinking—qualities he’s carried into every role since. Prior to joining Cre8tive Logic, he served as Vice President of Marketing and Business Development at Valco Companies, Inc., a global leader in agricultural equipment based in New Holland, PA, where he led international marketing and product management programs. Today, Mike leverages his diverse experience to help our clients grow, adapt, and lead in competitive markets.

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David Yovich

Senior Partner

David brings over two decades of experience in creative strategy and brand management to Cre8tive Logic. Before joining the team, he founded Forge Advertising, where he spent more than 10 years developing impactful marketing and advertising campaigns for both emerging and established brands. Today, David continues to lead with innovative thinking and a results-driven approach that helps clients stand out in competitive markets.

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Hannah Riccardi

Creative Director

Hannah brings over a decade of experience in design, marketing, and strategy to Cre8tive Logic. A graduate of Millersville University, she joined the agency right out of college and has grown alongside it—working her way up to lead the creative department. Known for her drive, attention to detail, and passion for growth, Hannah continually pushes boundaries to ensure our work not only looks great, but delivers real results for our clients.

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Laurel Good

Account Executive

Laurel is a graduate of Roanoke College, where she earned her degree in Art History with a minor in Communications. She began her career in advancement at Franklin & Marshall College, managing athletic phonathons and stewarding high-level donors. That experience sparked her passion for marketing and the power of storytelling to influence and inspire. Laurel eventually transitioned into the marketing field and now serves as an Account Manager at Cre8tive Logic. She partners with clients to manage timelines, oversee projects, and bring their goals to life with clarity and purpose. Laurel is a thoughtful communicator and strategic thinker, dedicated to making each client’s experience seamless and impactful.

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Jacob Jones

Sales Specialist

Jacob began his journey with Cre8tive Logic in our call center, where his determination and work ethic quickly stood out. After just a year, his drive and ability to connect with others earned him a promotion to Sales Specialist. In his role, Jacob is focused on building relationships—reaching out to potential clients, scheduling personalized presentations, and leading open conversations to explore how Cre8tive Logic can meet their unique needs. Always eager to learn, Jacob is a true sponge—asking thoughtful questions and constantly expanding his knowledge to better support our team and clients.

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Nick Shearer

Lead Graphic Designer

Nick is a West Chester University graduate with a B.F.A. in Graphic & Interactive Design and a minor in Media & Culture. As Cre8tive Logic’s Lead Graphic Designer, he brings a thoughtful, purpose-driven approach to every project. With three years at the agency, Nick is passionate about creating work that not only looks great, but makes a meaningful impact on the world around him.

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Shawn Skates

Call Center Lead

Shawn started at Cre8tive Logic as a Call Specialist and quickly stood out for his strong work ethic and leadership skills. He worked his way up to lead our call center, Kultiv8, where he not only connects with potential clients but also trains and supports our entire calling team. Shawn is dedicated to maintaining a high standard across all campaigns, ensuring every caller is prepared, confident, and effective. He leads by example and brings energy, focus, and consistency to everything he does.

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Ben Hartman

Account Services

Ben is a graduate of Penn State University, where he studied psychology. With a passion for helping people and a growing interest in the creative industry, Ben found his way to Cre8tive Logic. He began his journey in our Kultiv8 call center, where he quickly stood out and transitioned into our Account Services team. Ben now plays a key role in ensuring projects stay on track and our clients receive high-quality work on time. Thoughtful and dependable, Ben brings a people-first mindset to every client interaction.

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Shane Burgette

Graphic Designer

A graduate of West Chester University, Shane joined Cre8tive Logic right out of college, quickly proving himself as a skilled and dedicated designer. With a strong talent for digital mockups and video production, Shane brings creative ideas to life across mediums. He’s a thoughtful collaborator who asks smart questions, takes feedback in stride, and consistently pushes his work to the next level. His work ethic and drive to grow make him a valuable part of the team.

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Dacey MacMinn

Graphic Designer

Dacey joined Cre8tive Logic as an intern while studying at Millersville University, where she recently earned her degree in design. Impressed by her talent and dedication, we brought her on part-time during her final semesters and welcomed her to the team full-time after graduation. Dacey approaches her work with thoughtfulness and precision, balancing meticulous attention to detail with a fresh, creative perspective. Her eagerness to learn and drive to think beyond the expected make her a valuable asset to every project she touches.

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Katie Osborne

Graphic Designer

Katie is a York College graduate who joined Cre8tive Logic with a year of agency experience already under her belt. Known for her precision and efficiency, Katie excels at tackling detailed design work—whether it's product brochures, social media content, or client presentations. Her design style is clean, focused, and always aligned with project goals. In addition to her design skills, Katie brings a strong talent for photography, capturing everything from facility environments to polished product shots with a sharp eye and refined editing touch. She’s a go-to creative for high-quality, detail-driven work.