The Story to Our Approach
Bumps form on the horizon as you sit on your surfboard and observe. As the first bump gets closer, you jolt down and paddle as fast as you can toward shore. The back of the surfboard begins to lift as your chosen wave grabs hold of you.
But you wait. You observe. The waves are bigger than normal. A group of inexperienced surfers are trying to paddle out. They are paddling as hard as they can, but with the strong currents, they’re not moving fast enough and are stuck in the break. Wave after wave pummels them. Slowly, each one begins to give up as you grab your surfboard and head into the water at a point where, just a few yards away, you observed a riptide.
Experience, knowledge, and observation allow you to leverage the unpredictable—and at times dangerous—elements of the ocean to your advantage as you paddle out past the forcefully breaking waves. Peace, serenity, and a passing pod of curious dolphins await your arrival. But that’s not why you're here.
Bumps form on the horizon as you sit on your surfboard and observe. As the first bump gets closer, you jolt down and paddle as fast as you can toward shore. The back of the surfboard begins to lift as your chosen wave grabs hold of you.
Leaping to your feet, you look left. The board follows, as if it’s taking orders directly from your eyes. Your body takes control of the moment, but your eyes plan for the next. The wave begins to close out. Your head turns toward shore, and without a thought, your body pivots its weight along the outside rail of the surfboard, resulting in a smooth transition away from the closeout section.
