7 Out Of 10 Architects Spec Products They Already Have A Relationship With.
Are Your Products On Their Spec List?
So, how can Cre8tive Logic help drive long-lasting relationships with architects, given that your reps can’t or won’t focus on this valuable conduit to the market? We nurture them. Not with traditional marketing alone, but rather using a custom-designed mix of proven tactics that actively and passively introduces, educates, and enhances relationships with architects. We instill in them knowledge and familiarity with your products, so when the appropriate project hits their firm, you can be sure that this “top-of-mind” strategy leads to specifying your products instead of the competition.
Looking for the absolute basic solution? We have developed a 12-month campaign that helps BPM clients quickly build product awareness in the architectural community by developing a proven strategic touch-point system that introduces and reinforces brand and product attributes to the people that matter most: the specifiersLearn More