Focus on talking to your customers and addressing their needs and problems, rather than talking about the business itself. Focus should be on how the business recognizes the customers needs and wants, why the company’s products or services are unique in solving specific problems or meeting specific needs. iMedia Connection found that 60% of consumers felt more positive about a company or brand after consuming content from it.
THE REWARD: Drive more site traffic, improve search engine rankings, and improve your public relations.
Is your site optimal to view on mobile devices such as smartphones? In July of 2015 Pew Research determined that roughly one out of ten (92%) Americans own some kind of mobile phone.
THE REWARD: Your site not being viewable or functional on certain screen sizes won’t be the reason you lose out on customers.
How easily can information be found on your site, such as contact information? Websites should be clearly organized and simple to navigate so customers can find what they are looking for in a reasonable amount of time. According to Experience Dynamics, 95% of people agreed with the statement “good user just makes sense.”
THE REWARD: A well-organized website encourages the customer to explore deeper into the website to find information which ultimately leads to purchase decision or request for more information or follow-up.
Do you have interesting or unique information to share with customers on your website? Stop giving it away for “free.” Instead have them fill out short forms that collect basic data in order for them to receive the information. “Eight out of nine consumers that signed up for emails from a brand over the last six months made a purchase based on what they received,” according to a study from MarketWatch.
THE REWARD: By doing this you can create a database of customers and have a better understanding of who they are. This in turn can lead to more tailored content and marketing, and higher conversion rates.
This is the process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine. If you don’t already, make sure that your website has SEO (search engine optimization).
THE REWARD: By implementing SEO and keeping of this data to keep your website current and up-to-date your business and brands will climb to the top of search engine results.