The Spotlight Journal

2018 Website Trends

Posted on February 7, 2018 by Hannah Miller
From bright colors, to bold gradients and integrated animations, 2018 is looking to be one of the most fun years around the web. Now more than ever, it is the perfect opportunity to review your website…

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The Value of Trade Magazine Advertising

Posted on September 29, 2016 by David Yovich
With the age of digital, trade magazines have undergone significant downsizing and are constantly trying to sell digital services, such as banner ads and email newsletters. Advertisers are attracted to...

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5 Tips When Revamping A Website

Posted on May 3, 2016 by Hannah Miller
1. Content: Relevant, Engaging, & Shareable.Focus on talking to your customers and addressing their needs and problems, rather than talking about the business itself...

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Moving Marketing from the Tactical to the Strategic in 2016

Posted on December 29, 2015 by Michael Schmid
I think most would agree that business growth is the very essence of why we marketers and the science of marketing exist, which is perhaps why I find it so curiously strange...

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