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The Value of Trade Magazine Advertising

by David Yovich

Posted on September 29, 2016 at 9:00 AM



With the age of digital, trade magazines have undergone significant downsizing and are constantly trying to sell digital services, such as banner ads and email newsletters. Advertisers are attracted to the price tag as well as the pitch. But contrary to what many say, trade magazine print advertising is still very much alive and when used effectively can yield a significant ROI - especially when you consider that 75% of B2B professionals read trade publications on a weekly basis. Effective and well-designed print ads are still the foundation upon which brands are built, and what separates success from failure is the execution.

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Need A Website Renovation? Here are 5 Things to Keep In Mind.

by Hannah Miller

Posted on May 3, 2016 at 9:00 AM



Content: Relevant, Engaging, & Shareable. Focus on talking to your customers and addressing their needs and problems, rather than talking about the business itself. Focus should be on how the business recognizes the customers needs and wants, why the company’s products or services are unique in solving specific problems or meeting specific needs. iMedia Connection found that 60% of consumers felt more positive about a company or brand after consuming content from it.

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Moving Marketing from the Tactical to the Strategic in 2016

by Michael Schmid

Posted on December 29, 2015 at 9:00 AM



The American Marketing Association (AMA) recently conducted and disseminated the results of its 2016 Marketing Pain Points Survey, which is basically a sounding board for marketing professionals and academics to prognosticate on key issues and trends that they view will be critical to both the profession and to business success in the coming year. The survey revealed, to no surprise, that data and analytics and content marketing will prove to be major initiatives on which marketers will focus their efforts, talent and budgets in 2016. Another pain point which was highlighted in the survey, but not ranked as high as the aforementioned issues, is that marketers see business growth as both a top priority and a pain point. I think most would agree that business growth is the very essence of why we marketers and the science of marketing exist, which is perhaps why I find it so curiously strange that driving the business ahead (more share, more revenue, greater return and value to shareholders) is not always and consistently the top pain point in the forefront of marketers’ minds.

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Mobile Marketing 2016

by David Yovich

Posted on December 29, 2015 at 9:00 AM



As the year comes to an end it’s inevitable that we are forced to look ahead to 2016. Whether it’s planning, forecasting, or budgeting our jobs are consistently dependent upon the ability to understand historical trends and use them to predict the future. As marketers, understanding how and where to effectively communicate our brand is no different and mobile marketing is soon to be more than just a buzzword.

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Leveraging the Annual Budgeting & Planning Process to Align Marketing with Key Areas of the Organization

by Michael Schmid

Posted on November 17, 2015 at 9:00 AM



For some reason, the cool mornings and evenings of November always remind me of budget time. I guess because most of the companies I’ve ever worked for and most of the clients I’ve worked with seem to go into annual budget mode in early November.

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Is Print Dead?

by David Yovich

Posted on November 17, 2015 at 9:00 AM



If you talk to printers, magazines, and even newspapers print is making a surge. But at the same time printers have invested in digital presses for shorter runs, magazines push their website banner ads, and newspapers tout the in-app advertising capabilities. Which begs the question, is print dead?

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