Uniting Sales and Marketing

Over the past 10 years business has dramatically changed. The path to closing a sale is not a simple linear line. Yet the principles of communication have remained the same. Proven techniques that produce results.

So how do you get potential clients to suddenly wake up and realize they need to buy your product or service? You nurture them.



Our lead nurture program
creates touch points...

Touch points that introduce, educate, and reinforce our client's products, brand, and unique selling benefits. This results in creating powerful one-on-one conversations with potential customers utilizing a variety of mediums.


1st Touch Point
Cold calls for email
1st Touch Point: Cold calls for email

1st Touch Point:
Cold calls for email

2nd Touch Point
Individual email w/ Electronic Sell sheet
2nd Touch Point</b>: Individual email w/ Electronic Sell sheet

2nd Touch Point:
Individual email w/ Electronic Sell sheet

3rd Touch Point
Follow-Up Call
3rd Touch Point: Follow-Up Call

3rd Touch Point:
Follow-Up Call

4th Touch Point
Email Blast
4th Touch Point: Email Blast

4th Touch Point:
Email Blast

5th Touch Point
Digital Advertising Campaign
5th Touch Point</b>: Digital Advertising Campaign

5th Touch Point:
Digital Advertising Campaign

6th Touch Point
Social Media Posts
6th Touch Point: Social Media Posts

6th Touch Point:
Social Media Posts

7th Touch Point
Direct Mailer Campaign
7th Touch Point: Direct Mailer Campaign

7th Touch Point:
Direct Mailer Campaign

Repeat 4 thru 7
Repeat 4 thru 7

Repeat 4 thru 7

Components to Lead Nurture Program


Each touch point has a purpose and meaning, working together to keep your brand in front of important key decision makers.

Call Campaigns

What is it? direct calls to prospects, old clients, old customers, or other decision makers on the purchasing pipeline. Used to ascertian information.

Why should you care?

  • 80% of the average salesperson’s day is spent on non-revenue generating activities.
  • Nurtured leads produce a 20% (on average) increase in sales opportunities.
  • 79% of marketing leads never convert into sales.
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.
  • Only 27% of B2B leads are sales-ready when first generated.

Email Campaigns

What is it? Once-a-month email blast to correlate through a graphic or newsletter.

Why should you care?

  • Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
  • Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
  • Email subscribers are 3x more likely to share content on social media than leads who came through another channel.
  • 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.

Digital Advertising Campaigns

What is it? 2-Weeks per month of advertising on various digital platforms such as Facebook & Google.

Why should you care?

  • 93% of social media advertisers use Facebook Ads. The next network that’s even close is Instagram with 24%, but that’s also a part of Facebook.
  • The Average CPC (cost-per-click) for Facebook Ads Is $1.72
  • The Average CTR (click-through rate) for Facebook Ads Is 0.9%
  • Google owns 71% of the search market share.
  • Google display campaigns reach 80% of global internet users.
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

Social Media Mangement

What is it? Consistant posting on various social media platforms such as Facebook, Twitter, & Instagram.

Why should you care?

  • Over 2.8 Billion people and growing, are using some form of social media.
  • People are using Social Media to watch TV, connect with friends and family, research products, and shop.
  • 71% of consumers who had a good Social Media service experience with a brand are likely to recommend it to others.
  • An active Social Media presence drastically improves SEO.

Direct Mailer Campaigns

What is it? Monthly, quarterly, & yearly direct mail communicating company services, products, updates, or other pertinent company information.

Why should you care?

  • Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).
  • For every $167 spent of direct mail in the US, marketers sell $2095 in goods.

Supporting Services

What is it? We understand that one size does not fit all & that you may require other services like website design, videography, print design, & traditional services.


Start Nurturing Your Leads Today

Get potential clients to wake up and realize they need to buy your product or service by reaching out to Cre8tive Logic for a custom lead nurture program.
Email Us Directly! Call Us at 717.718.2281!
Cre8tive Logic


234 Clarke Avenue York, PA 17401
ideas@cre8tivelogic.com
717-718-2281


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