Our job as marketing professionals is to find the voice that can provide effective communication between the brand executives and their target audience. Our continuous 8-Step process allows us to find this voice, amplify the message, broadcast it and gauge its reception amongst the target audience. This is our process. This is how we will determine how to best help your brand find and maintain success.

1.  Analyze
2.  Strategize
3.  Establish
4.  Develop
5.  Execute
6.  Initiate
7.  Evaluate
8.  Optimize

1
 

Analyze

Acquire in-depth analysis to formulate trends, internal/external perceptions, and competitive landscapes on macro and micro levels.

  • PEST Analysis
  • SWOT Analysis
  • Five Force Analysis

2
 

Strategize

Data acquired through analysis is used to develop strategies to create relevant messages and ideas.

  • Marketing Strategy
  • Customer Strategy and Insights

3
 

Establish

Brand/Product communication can be implemented in visual contexts. Visual contexts make up the foundation of brand communication.

  • Logo Development
  • Website Design
  • Collateral
  • Product/Company Imaging Videos
  • Package Design

4
 

Develop

Involving both campaign planning and creative messaging, a plan is formulated which is a multipronged approach to include a mixture of content marketing, digital, multi-media, and traditional print.

  • Campaign Strategy
  • Campaign Creative Concept
  • Media Planning and Scheduling
  • Content Marketing Development & Planning

5
 

Execute

Creative Campaign released across multiple mediums including print, video, and digital.

  • Digital Campaigns
  • Mobile Campaigns
  • Television Campaigns
  • Print Campaigns
  • Content Marketing Distribution

6
 

Initiate

Sales Initiatives such as coupons, in-store promotions, direct email, tradeshow promotions are developed and released to boost sales efforts and carry creative messaging through the cycle.

  • Sales Promotion/Couponing
  • Tradeshow promotions
  • In-store programs
  • Sales Presentations

7
 

Evaluate

Customer brand impact, digital analytics, sales data, and conversion rates are calculated.

  • Customer Surveys
  • Google Analytics Reports
  • Campaign SWOT Analytics

8
 

Optimize

Strengths are maximized, weaknesses are addressed, opportunities are targeted, and threats are minimized.

  • Brand/Product Extensions
  • Campaign Extensions
  • New Market Exploration
  • Adjust Campaign Initiatives