It’s a true statement in life as well as in business that you need to fully understand the present in order to develop a plan for the future. Marketing research is simply an in depth look at where you currently are. Cre8tive Logic has the ability to gather data on both a macro and micro level. In addition perform mediation and findings for simple SWOT analysis.
Cre8tive Logic creates specific data gathering methodologies that range from simple surveys to complex in-person interviews and focus groups. Once the data is gathered it helps fill in the picture of the current company or brand perceptions from both internal and external viewpoints. The analysis also may breakdown internal preconceived biases about market opportunity and competitors.
For example, if you run an online store and you notice an increase in a particular product it would be advised to figure out why. More specifically, who is buying that product, why are they buying it, and how did they find you. Through market research Cre8tive Logic can answer those questions, which would act as a foundation to build a strategy to maximize sales for that particular product.