is to find the voice that can provide effective communication between the brand executives and their target audience. Our continuous 8-Step process allows us to find this voice, amplify the message, broadcast it and gauge its reception amongst the target audience.
Acquire in-depth analysis to formulate trends, internal/external perceptions, and competitive landscapes on macro and micro levels.
PEST Analysis, SWOT Analysis, & Five Force Analysis
Data acquired through analysis is used to develop strategies to create relevant messages and ideas.
Marketing Strategy & Customer Strategy and Insights
Brand/Product communication can be implemented in visual contexts. Visual contexts make up the foundation of brand communication.
Logo Development, Website Design, Collateral, Product/Company Imaging Videos, & Package Design
Involving both campaign planning and creative messaging, a plan is formulated which is a multipronged approach to include a mixture of content marketing, digital, multi-media, and traditional print.
Campaign Strategy, Campaign Creative Concept, Media Planning and Scheduling, & Content Marketing Development and Planning
Creative Campaign released across multiple mediums including print, video, and digital.
Digital Campaigns, Mobile Campaigns, Television Campaigns, Print Campaigns, & Content Marketing Distribution
Sales Initiatives such as coupons, in-store promotions, direct email, tradeshow promotions are developed and released to boost sales efforts and carry creative messaging through the cycle.
Sales Promotion/Couponing, Tradeshow promotions, In-store programs, & Sales Presentations
Customer brand impact, digital analytics, sales data, and conversion rates are calculated.
Customer Surveys, Google Analytics Reports, & Campaign SWOT Analytics
Strengths are maximized, weaknesses are addressed, opportunities are targeted, and threats are minimized.
Brand/Product Extensions, Campaign Extensions, New Market Exploration, & Adjust Campaign Initiatives