Building Product Manufacturers

Cre8tive Logic understands the hurdles and helps our BPM clients to develop strategies to overcome them.

We develop a custom-designed mix of proven tactics that actively and passively introduces, educates, and enhances relationships with architects

Unlike many other manufactures the path to closing is not always clear and filled with multiple hurdles to overcome. Cre8tive Logic understands the hurdles and helps our BPM clients to develop strategies to overcome them. Whether it’s building architect awareness or contractor acceptance, we can develop specific solutions to ensure success.


As a Building Products Manufacturer, you have enough worries just taking your products to market or making sure your existing products remain relevant and continue to generate sales. So, how can Cre8tive Logic help drive long-lasting relationships with architects, given that your reps can’t or won’t focus on this valuable conduit to the market? We nurture them. Not with traditional marketing alone, but rather using a custom-designed mix of proven tactics that actively and passively introduces, educates, and enhances relationships with architects. We instill in them knowledge and familiarity with your products, so when the appropriate project hits their firm, you can be sure that this “top-of-mind” strategy leads to specifying your products instead of the competition.


Sample Realtionship Building Tactics

Below are a few of our tactics explained. In addition we also do Sample Kits, Newsletters, Lunch & Learn Programs, AIA Accreditation Navigation, and more. After talking with you and learning more about the company's goals and weakness, we use these tactics to develop and exectue a 12-month marketing plan.


WEBSITE OVERHAUL

After the website evaluation we determine if it is necessary to update your website. Cre8tive Logic utilizes HTML5 for website redesigns. HTML5 results in a responsive, creative, custom design while fully complying with current Google Search algorithms and SEO standards.

DATA MINING

One to one market outreach has a dramatic impact on response rates for future campaigns. The proposed calling campaign has a process to build both a contact list and rapport.

EMAILS

Cre8tive Logic sends out one-to-one emails along with mass emails to ensure that your product is always top of mind.

SOCIAL MEDIA

Years ago Social Media in a B2B environment made little sense. However, today Social Media has a bigger impact and is more consequential. It plays a big part in SEO rankings as well as an ability to easily disseminate information.

DIGITAL ADVERTISING

Digital advertising can be very targeted from geographic, occupation, and search.

TRADITIONAL ADVERTISING

Print is not dead, it’s simply redefined. Trade print advertising will always have it’s place to effectively reach targets within the B2B community.

VIDEO

Videos have become an important aspect of marketing in today’s landscape. They are informative, searchable and in many cases preferable.

LOOK BOOKS

More than just a brochure, Look Books are a way to inspire Architects with past projects and give a visual tour on the overall aesthetic appeal of the product.

CASE STUDIES

Project case studies are an important tool to help Architects understand the caliber, quality, and previous applications.



Our Process



1. We start out with a conference call to discuss goals, opportunities, and especially business pain points.
2. We develop a 12-month blueprint with our relationship building tactics and present.
3. The blueprint is presented and assessed. If needed, changes are made after client feedback.
4. An annual fee is developed based upon the blueprint.
5. Once the client accepts, on-boarding immediately commences, followed by blueprint execution.




Want to See How We can Work Together?

Contact us to set-up a 30-minute online presentation with one of our senior partners, where we go in-depth about our Architectural Outreach Program.

Set-Up an Online Presentation